AS MARKETING campaigns go, Burger King's Subservient Chicken is one of the strangest but also one of the cleverest.
The idea has the magical internet ingredient, the weirdness factor, which is likely to send links to the site flying between millions of inboxes around the world as word of this bizarre ad spreads.
Subservient Chicken takes the fast-food giant's Have It Your Way slogan to the extreme.
It allows people to give commands to a man dressed as a chicken.
The chicken will obey almost any order you give it, from doing a handstand to dancing the funky chicken.
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