POP star Tich’s debut single Dumb zoomed into the chart last week and the fashion-conscious 19-year-old chose to launch the song at Bluewater’s Lipsy.

Vibe’s Jim Palmer caught up with her to discuss her style, and Justin Bieber.

Why did you choose to launch your single at Bluewater?

It’s the best place ever. Honestly, I love Lipsy, the clothes are definitely my style. If I could have chosen anywhere it would have been here.

How important is style to you?

I am obsessed with clothes. I think it is really important to how you feel and how you come across. I love dresses, obviously Lipsy are amazing at that. I think style and dressing up to me mean a lot.

How would you describe your style?

I like to think it’s classy. It’s young, I like pastel colours and pinks. It’s quite pastelly and fresh.

You’ve toured with Justin Bieber, how was that?

It was incredible. It was just before he released Baby and he was lovely. He gets a lot of bad press but he’s absolutely lovely.

Like Tich’s dress? It is a jewelled-bust prom-style in vintage cream from Lipsy, £120.